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First, you want to consider if you really need responsive web design. Typically, the answer would be yes. The reason is that any customer or group of people who wants to consume your information are using multiple, different devices. Devices such as a desktop computer, tablet or an iPhone. Responsive web design focuses on screen sizes and the ability to adjust your site to conform to a certain size. Studying your traffic and where they come from will ultimately help you decide whether if responsive web design is needed for your site, or just a novelty.

Responsive web design is not necessarily a new phenomenon. Media queries have been around for a while, and so have smart phones. Admittedly, however, it took me a while to get on the bandwagon. I did things one way for so long, and was successful at it; I really didn’t see the need to change what I was doing. My first exposure to RWD was from a designer I was working with who marked up one of his designs to be fully responsive. I took one look and said, “There is no way I’m building the whole site like this, you’re insane!” Fast forward a few years, and now not only is every site I build responsive, but I firmly believe you MUST build 99% of websites and web apps this way. I wont go deep into the technology I use, but instead I’ll touch on the mindset and methodology that I’ve used to make this “trend” easier for me to master.


Responsive web design is an ultimate solution for business owners that are into branding and marketing strategies. Simply put it is a new development for many website owners. The best part of this technique is that it fits in all types of devices and is simply attractive for people who want their website to look impressive on tablets the mobile devices. Business owners who knows online presence is integral for their growth, responsive web design is best for them. Mobile version of websites assist to increase the reach of any business in large geographical areas and time constraints.

Responsive Web Design: The increased use of mobile phones has paved the way for responsive web designing. Responsive web design is a design that responds and adapts itself to the device on which it is accessed. Websites that are designed for laptops and desktops doesn’t display clearly on a mobile device. For this reason businesses are getting their websites designed with a responsive design layout which enables the user to smoothly navigate through their website from multiple platforms. When the user shifts from a desktop, tablet or to a mobile, the website created with this framework will adapt itself to the new device. This enables the user to function easily from any platform without any difficulty.


If you’re reading this and you have yet to take the plunge into the world of responsive web design, I encourage you to do so, and to do so now. It is not simply a “trend” but the future of our industry, and will exist in one form or another until the internet is no more (so, forever). As one of the most important emerging web design trends, responsive web design fully leverages the online presence that your business enjoys and is a great way to increase the effectiveness of your digital marketing strategy! Now your customers no longer need to ‘wait till they get back home to check out your website. They can find and transact with you on their handheld devices! Thus, a responsive web design framework enhances the effectiveness of your online marketing strategies.

Without a responsive web design framework in place, your website may not appear properly on different devices. There can be misalignment, dis-proportioned images, displaced content and overall a confusing website layout, which your user may find rather difficult to navigate. A responsive design puts your website’s layout back on track and ensures that every element such as images, banners or text, is in order.

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