If you’re seeing a lot of referral traffic in your Google Analytics data, you’re not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google’s consideration....
Drones will collect data, shoot images and video, according to an FAA filing. The post Apple hopes to enhance maps with indoor location and drone data collection appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine...
Politics aside, data from the 2016 US Presidential election illustrates that intent-driven search data “trumps” demographics-based polling data. The post US Presidential election data: searcher intent vs. demographic polling appeared first on Search Engine Land....
The company also released a compilation of insights on Black Friday mobile and in-store shopping behaviors. The post Google adds Store Visits data to AdWords distance & location reports ahead of Black Friday appeared first on Search Engine Land. Please visit...
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. The post Coaxing smarter paid search bidding decisions out of sparse conversion data appeared first on Search...
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