The W3C Social Web Working Group is calling for implementations of Linked Data Notifications (LDN), which is now a Candidate Recommendation. LDN describes how servers (receivers) can have messages pushed to them by applications (senders), as well as how other...
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. The post Pull live inventory data from your product database and place it in your search ad copy...
The Spatial Data on the Web WG, a collaboration between W3C and the OGC, has today published two documents. The Use Cases & Requirements document is believed to be complete and underpins the WG’s considerable scope, motivating 3 standards in addition to...
Columnist Adam Dorfman makes the case for using the power of data amplifiers to ensure your business location data is correct and consistent across the web. The post Is your location data being held hostage? appeared first on Search Engine Land. Please visit Search...
Select existing keywords (or campaigns) to see how bid scaling could affect performance. See how adding new keywords could impact traffic and spend. The post Google adds forecasting and trend data for existing keywords in Keyword Planner appeared first on Search...
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