How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in. The post Multi-location local SEO strategy: domain structure appeared first on Search Engine Land. Please visit Search Engine Land for the...
In this helpful how-to, columnist Todd Saunders explains how to structure your AdWords account so as to glean useful insights about your target audience. The post The junior data scientist’s guide to AdWords search campaign structure: how to mine hidden gems for...
Many changes and new features have rolled out recently in AdWords, and columnist Frederick Vallaeys believes this is the perfect opportunity to review your account structure. The post Why it’s time to re-evaluate your AdWords account structure appeared first on...
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: PPC tips, link structure & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search...
SEOs often focus heavily on accumulating inbound links, but don’t overlook links within your site. Columnist Dave Davies shares his guide for how to structure your site’s internal links. The post Optimizing your internal link structure appeared first on...
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