The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017. The post iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent appeared first on Search Engine Land. Please visit Search Engine Land for...
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago. The post Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop appeared first on Search Engine Land. Please...
With deadlines for 2017 budgets just around the corner, columnist Will Scott discusses why local businesses should be allocating more of their dollars to digital marketing. The post Why SMBs should spend more of their budget on online marketing in 2017 appeared first...
If you build it, will they come? Not without marketing they won’t. New online stores often face the same dilemma: they desperately need marketing to increase awareness of their products or services, but have a tight budget with which to do so. Some form of...
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple Maps, AdWords spend & SEO trends appeared first on Search Engine Land. Please visit Search Engine Land for the full article....
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