According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that...
Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right...
Columnist JR Oakes explains Common Search, a great open source tool for understanding how search engines work, which has a hidden gem for those of us who miss checking our PageRank score. The post Common Search: The open source project bringing back PageRank appeared...
When we asked Google’s Gary Illyes about Penguin, he said SEOs should focus on where their links come from for the most part but they have less to worry about now that Penguin devalues those links, as opposed to demotes the site. The post Google Penguin looks...
The HTML Media Extensions Working Group has published a Proposed Recommendation of Media Source Extensions™. This specification allows JavaScript to dynamically construct media streams for <audio> and <video>. It defines a MediaSource object that can serve...
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