Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results. The post Up close at SMX: Using paid search and social together appeared first on Search Engine Land....
How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. The post Using social metrics + SEO + questions to create content that drives inbound traffic...
The Social Web Working Group invites implementation of two Candidate Recommendations: Activity Streams 2.0: This specification details a model for representing potential and completed activities using the JSON format. It is the goal of this specification to provide a...
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Certain types of web traffic do not pass referral information on to our analytics programs, making it difficult to properly track these visits. Contributor Maggie Malek recaps a session from SMX West detailing how to handle this “dark” web traffic. The...
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