Marketers have long considered organic search a lost cause on Baidu due to the abundance of ads, but new laws in China are changing the game. Contributor Hermes Ma discusses the state of Baidu SEO and provides recommendations for marketers looking to break into the...
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. The post When should advertisers...
Contributor Joy Hawkins warns about the likely unintended consequences of Google’s impending shutdown of Map Maker, calling for the search giant to create more transparency. The post Why Google shutting down Map Maker should terrify SMBs appeared first on Search...
If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path. The post How your startup should be using Google...
With hundreds, thousands, tens of thousands, and even millions of pages, sites, and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an SEO software platform can increase efficiency and productivity while reducing the...
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