Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. The post 7 ways small retailers can compete with retail giants using Google...
The agency expects to see mobile CPCs rise and CTRs fall as competition and impression volume increase in 2017. The post iProspect: 2017 mobile CPCs up 26 percent, Shopping spend up 41 percent appeared first on Search Engine Land. Please visit Search Engine Land for...
Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write...
The latest version of Bing Ads Editor is now available. The post Bing Ads Editor now supports remarketing audience management & shopping campaign product filters appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search...
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago. The post Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop appeared first on Search Engine Land. Please...
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