Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. The post 7 ways small retailers can compete with retail giants using Google...
Desktop spend across 2,500 popular product queries increased just marginally over the holiday weekend compared to a year ago. The post Black Friday Report: Retail search ad spend shifted from text to shopping ads on desktop appeared first on Search Engine Land. Please...
Razorfish didn’t miss a beat when shifting to a mobile-first, omnichannel strategy for the retail clothing chain. The post Meet a Landy Award Winner: For its work with Lane Bryant, Razorfish wins Best Mobile SEM & Best Retail SEM Initiatives appeared first...
The extension lets manufacturers to show users nearby retail chains in which their products are carried in their AdWords ads. The post For manufacturers selling in retail chains, Google launches affiliate location ad extensions appeared first on Search Engine Land....
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Travel & retail report, first page bids & more appeared first on Search Engine Land. Please visit Search Engine Land for the...
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