Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. The post Coaxing smarter paid search bidding decisions out of sparse conversion data appeared first on Search...
In this helpful how-to piece, columnist Andreas Reiffen explains how to find anomalies in your paid search campaigns and address them for improved performance. The post Uncover hidden potential in your paid search and shopping campaigns appeared first on Search Engine...
Still, mobile spend increased significantly year-over-year, and Google product listing ads continue to drive growth. The post Merkle: After big increases in mobile inventory last year, paid search growth slows a bit in Q3 appeared first on Search Engine Land. Please...
Are your paid search campaigns looking a bit scary? Columnist Jacob Baadsgaard describes how to vanquish the monsters that may be wreaking havoc on your accounts and impacting PPC performance. The post Are there PPC monsters lurking inside your paid search account?...
Google is often criticized for how it handles spammy links, but columnist Ian Bowden believes this criticism may be unfair. Here, he takes a look at the challenges Google might face in tackling the ongoing issue of paid links. The post Give Google a break: Tackling...
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