Both advertisers opted to drive users to their own sites instead of YouTube. The post 84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search appeared first on Search Engine Land. Please visit Search Engine Land for the full...
Ads are coming to voice search sooner than you think. Columnist Brian Smith discusses what this might mean for local businesses, as well as SEO and SEM professionals. The post The future of paid voice search and monetizing the map appeared first on Search Engine Land....
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Paid ads, Bing search updates & SEO audits appeared first on Search Engine Land. Please visit Search Engine Land for the full...
That recent adjustment to your paid search campaign seemed like a good idea at the time, but now you’re seeing a drop in performance. How could this happen? Columnist Andy Taylor notes some common issues that arise from well-intended optimization choices. The...
Impression share may not be the ultimate measure of paid search success, but columnist Jacob Baadsgaard shows how tracking this metric can lead to paid search improvements that can really boost your bottom line. The post Are your paid search ads making the right...
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