According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that...
Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses. Join...
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home Services ads mobile, live popular times in Maps & SEO KPIs appeared first on Search Engine Land. Please visit Search...
Google Maps makes the popular times feature work in the now, with a real-time view. The post Google Maps adds a live view for popular times at venues appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News...
Whether you’re a beginner or a paid search pro, it’s not too late to improve your Google Shopping campaigns in time for the holidays. Join us for this November 10 webcast and learn how to optimize for search success with Google Shopping ads. Our expert panel will...
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