The result for Littlewoods Ireland: the most successful Christmas campaign ever The post Meet a Landy Award winner: Wolfgang Digital integrates search and TV into a cross-channel campaign for a big Irish retailer appeared first on Search Engine Land. Please visit...
Mobile was the driver of overall growth, with mobile search ad revenue approaching desktop levels. The post Search ads in 1H generated $ 16.3 billion or 50 percent of total digital revenue appeared first on Search Engine Land. Please visit Search Engine Land for the...
With the explosive growth of social media, video and mobile, the importance of understanding the contributions and relationships of these channels to website traffic and conversions has increased significantly. This 41-page MarTech Intelligence Report examines the...
Proper attribution modeling is one of the biggest challenges facing marketers today. Columnist Christi Olson discusses the common gaps in attribution and some ideas for thinking more holistically about your digital marketing campaigns. The post Rethinking...
For iProspect, it’s the second straight year with multiple awards as Search Engine Land again honors the best in search marketing. The post iProspect, Razorfish, Wolfgang Digital earn multiple wins at 2016 Landy Awards appeared first on Search Engine Land....
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