If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine...
Columnist Mark Ballard explains how we can use statistics to supplement our conversion data and intuition when deciding on keyword-level bids in AdWords. The post Coaxing smarter paid search bidding decisions out of sparse conversion data appeared first on Search...
Advertisers can create and edit Gmail ads and more in version 11.6. The post AdWords Editor now supports more ad formats, device bidding appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info...
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant & Google Home coming soon, Bing Ads device bidding & more appeared first on Search Engine Land. Please visit...
Bid adjustments for each device type will be available with bigger bid ranges for tablet and mobile. The post Bing Ads opens pilot for device bidding appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News...
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