Both advertisers opted to drive users to their own sites instead of YouTube. The post 84 Lumber and Avocados of Mexico among Super Bowl advertisers that stood out in paid search appeared first on Search Engine Land. Please visit Search Engine Land for the full...
Retailers that sell online and in-store need to balance where to send users in their paid search efforts. Columnist Andy Taylor explores when advertisers might want to rely on local inventory versus regular product listing ads. The post When should advertisers...
As Google continues to build out the new UI, more advertisers are getting access. The post New AdWords interface alpha is rolling out to more advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land:...
The new feature will be a big time saver. The post Google brings campaign-level audience targeting to all AdWords advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News & Info About SEO,...
The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense. The post Google’s shaky pitch for why advertisers should let...
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