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The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.

Please visit Search Engine Land for the full article.

Original source: http://feeds.searchengineland.com/~r/searchengineland/~3/zJ_e8_LnrJQ/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic-329621

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