Bidding on your competitors’ brand terms could yield positive results, but columnist Jacob Baadsgaard warns that it might cause problems in the long run. The post Bidding on the competition: Is it really worth it? appeared first on Search Engine Land. Please...
Bidding agreements prevented 1-800 Contacts and its rivals from bidding on each others’ trademarked terms. The post FTC sues 1-800 Contacts over reciprocal, “anti-competitive” PPC bidding agreements appeared first on Search Engine Land. Please visit Search...
Standard text ads will no longer be accepted as of October 26. The post Google expanded text ads are live, and device bidding & responsive ads for native roll out appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search...
Smart Bidding reporting is getting more robust and the bid automation tool will continue to take more conversion signals into account, says Google. The post Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords appeared first on...
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns. The post Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8) appeared first on...
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