A new “Manager Accounts” option lets MCC account holders select individual sub-accounts for reporting. The post Google Data Studio beefs up AdWords MCC integration appeared first on Search Engine Land. Please visit Search Engine Land for the full article....
Google takes steps to minimize the impact of its ads on CPCs, but advertisers pay as if Google didn’t win its ad positions, not as if Google didn’t bid at all. The post Here’s how Google’s own ads impact bids & pricing in AdWords auctions appeared...
The old metric will vanish completely as Conversions measurement fully takes over. The post AdWords Converted Clicks sunsets for good in March appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News &...
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google new AdWords interface, ads by AdWords & IF functions appeared first on Search Engine Land. Please visit Search Engine Land...
As Google continues to build out the new UI, more advertisers are getting access. The post New AdWords interface alpha is rolling out to more advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land:...
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