Learn everything you need to know about the new Order Attribution feature for your WooCommerce store.

You work hard on all the marketing that goes into your online store. Now, you can measure campaign impact. Understanding your traffic source performance is a key step in increasing sales.

Introducing Order Attribution, a new feature packed with insights and guidance to help you understand where your traffic is coming from, so you can make smart, data-backed decisions for your business.

In this video, WooCommerce Product Lead Matthias Reinholz walks us through how the feature works.

00:00 Intro
01:26 Where to find your Order Attribution Data
02:48 Unlocking UTMs
06:24 Data privacy
07:42 “UTM”agine the possibilities!

🧠 Learn more with WooCommerce: http://woocommerce.com/learn
🔌 Explore marketing extensions from the WooCommerce Marketplace https://woocommerce.com/product-category/woocommerce-extensions/?q=marketing&collections=product&page=1
📝 Order Attribution Tracking documentation: https://woocommerce.com/document/order-attribution-tracking/