While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season.

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Original source: http://feeds.searchengineland.com/~r/searchengineland/~3/KOZv4Axni7s/with-loss-of-yahoo-and-image-search-google-shopping-search-partner-traffic-nosedives-323121