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Why SEOs should care about brand

Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.

Please visit Search Engine Land for the full article.

Original source: http://feeds.searchengineland.com/~r/searchengineland/~3/dKBLO-zXlK4/why-seos-should-care-about-brand-338475

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