The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel.

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Original source: http://feeds.searchengineland.com/~r/searchengineland/~3/FxkTVVqgydo/the-big-picture-from-google-marketing-live-with-multi-channel-campaigns-google-aims-to-own-the-funnel-316925