Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us. The post Local SEO is about so much more than tools appeared first on Search Engine Land. Please visit Search Engine Land for the...
How can you improve your organic search results? Columnist Jason Decker outlines four basic steps to make your listings more compelling to searchers and prospects. The post 4 steps to make your organic listings more effective appeared first on Search Engine Land....
Product titles are among the most important factors influencing the performance of your Google Shopping campaigns. Contributor Andreas Reiffen shares data on how to optimize them. The post Google Shopping feed optimization: Speak your customers’ language and write...
For Christmas Eve, Google’s Day 2 Holiday Doodle has the Google letters making hearts and smiley faces on fogged up windows. The post ‘Tis the season! Google spreads more cheer on Day 2 of its Holiday 2016 doodle series appeared first on Search Engine Land....
Our annual year-in-review coverage starts with a look at the most popular news stories we covered in 2016. The post Search Engine Land’s Top 10 News Stories Of 2016: Goodbye right-rail ads, goodbye visible PageRank & more appeared first on Search Engine...
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