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Has machine learning created a new model for SEO ranking?

When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals. The post Has machine learning created a new model for SEO ranking? appeared first...

How machine learning impacts the need for quality content

As Google continues to invest in machine learning technology to help it better understand and parse user queries, columnist Eric Enge emphasizes the need for marketers to continuously improve content quality and user satisfaction. The post How machine learning impacts...

What the heck is machine learning, and why should I care?

Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains. The post What the heck is machine learning, and why should I care? appeared first...