Google has rolled out expanded text ads to all advertisers, so how does this new ad format compare to standard text ads? Columnist Andy Taylor shares some data from a recent Merkle study. The post Getting to the bottom of Google expanded text ad CTR and CPC appeared...
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local pack ad, expanded AdWords ads & more appeared first on Search Engine Land. Please visit Search Engine Land for the...
Marketers share how they are approaching the new text ad format and results they’re seeing. The post Expanded Text Ads: from quirks to testing methods & early results, what we know so far appeared first on Search Engine Land. Please visit Search Engine Land...
The agency looked at expanded text ad performance from both brand and non-brand traffic. The post Merkle’s early data on expanded text ad CTRs: results are mixed appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search...
A new section for expanded text ads is among several updates in AdWords Editor 11.5 The post AdWords Editor updated to support expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search Engine Land: News &...
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