Columnist Jason Puckett explains how you can apply knowledge about human behavior to improve ad copy and increase click-through rate. The post How to use psychological principles to improve ad copy appeared first on Search Engine Land. Please visit Search Engine Land...
Ad copy implementation and testing for Single Keyword Ad Groups (SKAGs) can be difficult; use columnist Jason Puckett’s hack to make your life easier. The post Ad copy hack for your AdWords pathways appeared first on Search Engine Land. Please visit Search...
Retailers, want to make your text ads stand out? Columnist Jason Puckett explains how you can use big data to improve search ad copy without risking your quality score. The post Pull live inventory data from your product database and place it in your search ad copy...
If implementing mobile-specific ad creative is vital to your AdWords success, columnist Jason Puckett shows you two ways to do it. The post How to implement mobile-specific ad copy for AdWords expanded text ads appeared first on Search Engine Land. Please visit Search...
Bing’s latest version of its desktop editor tool, Bing Ads Editor 11.2, supports custom copy development for native ads. Instead of creating one ad to be served in search and native ad placements, advertisers can now create ads specific to native placements on...
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