Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right...
Digital analytics play a crucial role in nearly every enterprise’s digital marketing strategy, not only for tracking and measuring website traffic, but for tracking and measuring other digital channels as well. Marketing Land’s “Enterprise Digital...
Raw traffic data in Google Analytics isn’t always accurate. In this helpful how-to, columnist Dianna Huff shows Analytics beginners how to create a filter that excludes spam traffic and traffic from internal sources. The post Small business owners: 3 steps to...
If you’re seeing a lot of referral traffic in your Google Analytics data, you’re not alone. Contributor Jonathan Hochman explains how referral spam happens, lays out methods to combat it and suggests potential solutions for Google’s consideration....
Google’s Search Analytics report will now show you how your AMP pages are performing in the rich cards section versus the core mobile results. The post Google AMP reporting in Search Console Analytics report gets more granular appeared first on Search Engine...
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