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This script automatically applies phrase match negatives to your BMM and phrase match keywords to prevent them being triggered by close variant search queries.

Please visit Search Engine Land for the full article.

Original source: http://feeds.searchengineland.com/~r/searchengineland/~3/ZZPJuKTPH48/stop-phrase-and-broad-match-modifier-keywords-from-unnecessarily-spending-on-close-variants-with-this-script-329525

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