Say what? Turns out you may be focusing on the wrong things if you’re fixated on click-through and conversion rates. Here are a number of reasons why.

Please visit Search Engine Land for the full article.

Original source: http://feeds.searchengineland.com/~r/searchengineland/~3/2sHS9xTdo8A/google-is-right-click-through-and-conversion-rates-kinda-dont-matter-305329