The saturated Google Ads landscape is forcing retailers to reconsider the value of traffic at every stage of the shopping journey, particularly at the top of the funnel.

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Original source: http://feeds.searchengineland.com/~r/searchengineland/~3/zJ_e8_LnrJQ/competition-forces-retailers-to-rethink-the-role-of-branded-non-branded-and-trademark-traffic-329621