The latest edition of MarTech Today’s “B2B Marketing Automation Platforms: A Marketer’s Guide” examines the market for B2B marketing automation software platforms and the considerations involved in implementing this software into your business....
The new label for search text ads is now rolling out globally. The post Official: Google’s green outlined “Ad” label replacing solid green version appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search...
As search engine algorithms become more sophisticated, many believe user signals will play a greater role in search rankings. Columnist David Freeman explains what this means for forward-looking SEO professionals. The post Why UX is pivotal to the future of SEO...
When Google introduced RankBrain into its ranking algorithm, many wondered how that might impact SEO. Columnist Larry Kim theorizes that it has placed greater importance on user signals. The post Has machine learning created a new model for SEO ranking? appeared first...
Think you’re too small to benefit from Google Shopping campaigns? Think again! Columnist Andreas Reiffen has some advice for smaller retailers looking to improve their Product Listing Ads. The post 7 ways small retailers can compete with retail giants using Google...
Recently updated Google guidelines clarifies how virtual offices are handled for Google My Business listings. The post Updated Google My Business guidelines disallows virtual offices as service-area businesses appeared first on Search Engine Land. Please visit Search...
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