Google is rolling out Local Services Ads on its Maps app, starting with iOS, to help advertisers generate more leads directly from the navigation platform. Why it matters. This expansion brings local business ads to a highly-intent user base actively searching for...

Google is discontinuing Universal Analytics, its legacy web analytics platform. This is the final shift in the transition to Google Analytics 4 (GA4). Why it matters. Businesses that relied on Universal Analytics for website measurement and data analysis need to act...

2,584 attendees participated in the 12th annual WordPress event in Europe, held at the Lingotto Conference and Exhibition Centre in Torino, Italy. The Mole Antonelliana in Torino, illuminated to celebrate WordCamp Europe 2024 From June 13-15, 2024, WordPress...

WordPress 6.6 Beta 3 is here! Please download and test it. This beta version of the WordPress software is under development. Please do not install, run, or test this version of WordPress on production or mission-critical websites—you risk unexpected results if you do....

Reddit announced a major revision to its conversation page ads, including a new placement within discussion threads. Trying to position itself as a leader in contextual advertising, Reddit is emphasizing the power of authentic conversations in an AI-dominated digital...

Google has successfully maneuvered to have its adtech antitrust case heard by a judge rather than a jury, potentially reducing unpredictability in the high-stakes lawsuit. Driving the news. Google submitted a $2.3 million cashier’s check to cover potential...