If you’re just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path. The post How your startup should be using Google...
While called an ‘experiment,’ it’s actually the first move in Google’s planned shift to looking primarily at mobile content, rather than desktop, when deciding how to rank results. The post Google begins mobile-first indexing, using mobile content...
Columnist Lori Weiman makes the case for why it’s worth seriously focusing on — and defending — your own branded terms in paid search. The post Using PPC brand protection to decrease campaign costs by 51% appeared first on Search Engine Land. Please...
Ads link directly to search results for terms across a number of competitive verticals. The post Yahoo is using display ads to drive search traffic for competitive terms appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Search...
Google Search Console can help you determine which of your website pages are indexed, but what about identifying the ones that aren’t? Columnist Paul Shapiro has a Python script that does just that. The post How to check which URLs have been indexed by Google...
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