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Search in Pics: Mutt Cutts mobile, Google dog chair & Noogler hat shelf

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/Rq3CBINDQ8A/search-pics-mutt-cutts-mobile-google-dog-chair-noogler-hat-shelf-280918

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Mutt Cutts mobile: Source: Twitter Noogler hat shelf: Source: Instagram…

Please visit Search Engine Land for the full article.

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Google is testing a new lightweight search app for slow internet networks

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/WCvpZ7VnqsY/google-testing-new-light-weight-search-app-slow-internet-networks-280862

Check out the experimental version of a Google search app designed for slower internet connections that Google is currently testing.

The post Google is testing a new lightweight search app for slow internet networks appeared first on Search Engine Land.

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How important is Google Shopping for retailers?

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/WgndjoUspng/important-google-shopping-retailers-280548

Columnist Andy Taylor shares his views on the recent European Commission antitrust ruling against Google and how this might impact retailers that rely on Google Shopping for sales.

The post How important is Google Shopping for retailers? appeared first on Search Engine Land.

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Dynamic Search Ads pilot in Bing Ads now open to all US advertisers

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/O4IOpYEGw_Q/dynamic-search-ads-pilot-bing-ads-now-open-us-advertisers-280879

Ads are automatically matched to queries based on advertisers’ website content.

The post Dynamic Search Ads pilot in Bing Ads now open to all US advertisers appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Site optimization or traffic optimization: Which delivers better results?

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/9qc4a73jAss/site-optimization-traffic-optimization-better-280525

Knowing where to invest in online marketing is crucial for search marketers with limited budgets and resources. Columnist Jacob Baadsgaard explores whether you’re better off investing in higher-quality traffic or conversion optimization.

The post Site optimization or traffic optimization: Which…

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Nailing down ads for the holiday season

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/vYIPf1nY6xk/nailing-ads-holiday-season-280828

E-commerce marketers, are you prepared for the holiday season? Columnist Thomas Stern shares some ideas on where to invest your paid media dollars to maximize holiday sales.

The post Nailing down ads for the holiday season appeared first on Search Engine Land.

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SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/5jkLm-CR-3I/searchcap-google-lite-app-bing-dynamic-search-ads-pinterest-zoom-280896

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

The post SearchCap: Google lite app, Bing dynamic search ads & Pinterest zoom appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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Pinterest now lets people zoom in on pins, has redesigned visual search icon

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/1a6oymzdELI/pinterest-now-lets-people-zoom-pins-redesigned-visual-search-icon-280816

Users no longer have to be signed in to Pinterest to use its visual search Chrome extension.

The post Pinterest now lets people zoom in on pins, has redesigned visual search icon appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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How to get developers to implement SEO recommendations

Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/O9awaV_iXcU/get-developers-implement-seo-recommendations-280318

The best SEO strategy is meaningless if there’s no one to implement it! Columnist Michael King shares his recommendations for how to best work with your developers to get things done.

The post How to get developers to implement SEO recommendations appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.

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How to Optimize Your IDX Website for Lead Generation

Read the full story http://www.diversesolutions.com/blog/2017/08/17/how-to-optimize-your-idx-website-for-lead-generation/

Get more (and better) leads out of your IDX website.

A recent spate of online articles claim that real estate professionals should ditch the “middle-man” and forego IDX capability on their websites. Their reasons are varied; some say that consumers don’t use agent sites to find listings but instead depend on the big real estate portals. Any agent who pays attention to the metrics on their website’s backend knows otherwise.

Real estate agents offer tremendous value to their leads and clients by providing a way to not only search local listings, but assure that these listings are up-to-date and accurate – a far cry from what some of the big sites offer.

So, leave the IDX in place and read on for tips on how to get more leads out of your IDX website.

Force user registration.

It’s not as aggressive as it sounds, we promise.

Passively asking visitors for their contact information on your website will get you nowhere, fast. The highest converting websites have registration forms that must be completed if the user wants to continue looking at listings.

Timing is key – don’t force registration right off the bat, but rather let them search and view a handful of listings to build rapport with your website before asking for their contact information.

Be sure to make the experience simple for those you’re asking to register. Asking visitors to provide an extensive list of information will lead to fewer conversions, according to Neil Patel. Only four fields are necessary to generate new leads and increase your website’s conversion rate: first name, last name, email address, and an optional phone number. The more fields you have, the less likely a lead is to complete the form.

Attract more visitors with a blog.

Advice on how to get more leads from your website is useless if people can’t find you online. Informative content, consistently posted, is key to driving visitors (and potential leads) to your website and the best place to host this content is on your blog. You do have a blog, don’t you? Not only will a blog help you rank in search engines, but it’s a fabulous way to demonstrate your real estate expertise and local knowledge.

You can use your blog as a catalyst for driving more traffic to your website by publishing content, then sharing it on social media and in your email blasts to keep people coming back.

Provide client testimonials.

Brightlocal.com reports that 92 percent of consumers read online reviews. Of these respondents, 90 percent read less than 10 reviews before forming an opinion of a business or service and that a review must be current – within one month of the current date – to be considered relevant.

The key takeaway from the study, however, is that over 80 percent of respondents trust online reviews as much as a personal recommendation.

“People love other people’s opinions, even if the other people are strangers they’ve never met, they will take their advice over anything they read from a company’s website.” Adam Fridman, CEO of Advisor.tv t

One of the primary purposes of your IDX website is to build trust, and client feedback is your number one tool for doing so. Learn more about how to use client testimonials on your IDX website, here.

Offer community insight.

No giant real estate portal can provide the hyper-local information that a boots-on-the-ground agent can. When considering what community information you’ll provide, or any content for that matter, aim for quality over quantity. Robust content with in-depth neighborhood descriptions, amenities, businesses and local schools are going to be most valuable to your leads. All this information will also improve your search rankings, increasing the likelihood that you and your services are found online, where 92 percent of home buyers look for information today (Properties Online, 2016).

Remember to share your content on social media and through email. Creating a system of promotion that pushes all the information you publish to other platforms will continue to drive traffic back to your website and further increase your search rankings.

 

Diverse Solutions, you can easily add detailed, up-to-date MLS listings to your website in minutes. LEARN MORE >> 

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