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You can use analytics to better understand your audience, see how well your content is performing, and make informed decisions about your Instagram strategy.

Here are some key metrics you can track with Instagram analytics:

Followers: This is the number of people who have chosen to follow your account. You can see the total number of followers you have, as well as how that number has changed over time.

Engagement: This is a measure of how much your followers are interacting with your content. You can see the total number of likes and comments on each post, as well as the overall engagement rate (calculated as the total number of likes and comments divided by the number of followers).

Reach: This is the number of unique accounts that have seen your content. You can see the total reach of each post, as well as the overall reach of your account.

Impressions: This is the number of times your content has been seen. You can see the total impressions for each post, as well as the overall impressions for your account.

Profile visits: This is the number of times your profile has been viewed. You can see the total number of profile visits, as well as the sources of those visits (e.g. from the Explore page or from a link shared by another user).

Website clicks: If you have a link to your website in your Instagram profile, you can see the number of clicks on that link. This can give you an idea of how much traffic your Instagram account is driving to your website.

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CHAPTERS OF THIS VIDEO
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0:00 Introduction
0:48 Getting To Insights In Instagram
1:30 Important Metrics
4:00 This Metric Matters
6:55 Do “saves” Matter?
8:20 Look At The Videos That Pop
10:00 Using Insights To See What doesn’t work

LINKS IN THIS VIDEO
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