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Your organic website traffic is one of the most important channels for acquiring new leads and growing your business, yet SEO is often misunderstood and overlooked. What is a good real estate SEO strategy? How much work is required? What role does your iHomefinder account play in your strategy? An SEO expert and former real estate agent, Luke Walsh, recently joined us in a webinar to answer common real estate SEO questions.

Watch The Webinar

You can also jump to specific questions and their answers using our index of questions below.

Key Takeaways

SEO is a marathon, not a sprint, and it take an investment in time. While most businesses will contract outside help to develop and execute an SEO strategy, it is possible to make progress on your own if you can consistently dedicate time and focus on the right activities based on best SEO practices. If you’re pursuing it yourself, make sure you’re investing your time wisely by following best practices that you can learn about for free. The free learning resources available on SEO Moz are great place to start.

Real Estate SEO Webinar Questions & Answers

Use the links below to jump to Luke’s answers to individual questions.


What is SEO? What is it not? What is the ideal SEO strategy for beginners?

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What iHomefinder features will compliment my SEO strategy?

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How can my iHomefinder account help my rankings?

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What features should I take advantage of in my iHomefinder account to help my SEO?

Watch >


Does my domain get SEO credit when search engines crawl IDX content on my site?

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What social media avenues are best for organic SEO?

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Is having two websites effective for SEO?

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How important is it to have text on the homepage?

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What is your #1 recommended form of communication and what would you be saying or sharing?

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What specific social media tactic do you think carries the biggest benefit?

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Should agents have their own stand-alone website and if yes, do you recommend any one system?

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How can I get more exposure for my featured listings to show up in search engines?

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Are the listings indexed by search engines? Are they SEO-friendly?

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What specific things or keywords should we be adding to our site?

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What is the #1 thing an agent should do to increase their website’s SEO?

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What is the biggest mistake you see agents making with their websites?

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Is there a minimum number of Market (saved search) links one should aim to have on their website?

Watch >


How can an agent find the best keywords to help improve their website ranking?

Watch >


How can I dominate my market against well established businesses in ranking for SEO?

Watch >

What is SEO? What is it not? What is the ideal SEO strategy for beginners?

Return to questions

What iHomefinder features will compliment my SEO strategy?

Return to questions

How can my iHomefinder account help my rankings?

Return to questions

What features should I take advantage of in my iHomefinder account to help my SEO?

Return to questions

Does my domain get SEO credit when search engines crawl IDX content on my site?

Return to questions

What social media avenues are best for organic SEO?

Return to questions

Is having two websites effective for SEO?

Return to questions

How important is it to have text on the homepage?

Return to questions

What is your #1 recommended form of communication and what would you be saying or sharing?

Return to questions

What specific social media tactic do you think carries the biggest benefit?

Return to questions

Should agents have their own stand-alone website and if yes, do you recommend any one system?

Return to questions

How can I get more exposure for my featured listings to show up in search engines?

Return to questions

Are the listings indexed by search engines? Are they SEO-friendly?

Return to questions

What specific things or keywords should we be adding to our site?

Return to questions

What is the #1 thing an agent should do to increase their website’s SEO?

Return to questions

What is the biggest mistake you see agents making with their websites?

Return to questions

Is there a minimum number of Market (saved search) links one should aim to have on their website?

Return to questions

How can an agent find the best keywords to help improve their website ranking?

Return to questions

How can I dominate my market against well established businesses in ranking for SEO?

Return to questions

Contact Us

If you don’t have an iHomefinder account, contact us to get a personal demo and consultation. We’ll show you how an iHomefinder account can help you save time, work smarter, and grow faster.

If you have questions about using your iHomefinder account, our support team is here to help you.

Original source: https://www.ihomefinder.com/blog/agent-and-broker-resources/real-estate-seo-questions-and-answers/