Platforms pivoted to accommodate advertising during a crisis and automation continued to be at the heart of paid search changes.
Please visit Search Engine Land for the full article.
Original source: http://feeds.searchengineland.com/~r/searchengineland/~3/WuJLNYFSqIY/ppc-2020-in-review-covid-leaves-its-mark-on-e-commerce-and-paid-search-344987