All the tips I'm going to share with you are insanely actionable, I'm brian dean, the founder of backlinko, and in this article i'm going to reveal my favorite keyword, research strategy. What I learned from analyzing, 1 million google search results and a new SEO technique.
So without further ado, let's dive right in with tip number one, which is to use short URLs. When I first started with SEO, I'd use the first URL that popped into my head and that led to long ugly, URLs like this today. I make sure to only use short URLs. Why? Because all things being equal short URLs rank better than long URLs. In fact, I recently analyzed 1 million google search results and we discovered that short URLs ranked best in Google.
Let's move on to tip number 2, which is to use Amazon for keyword ideas. Did you know that you can use Amazon for keyword research? Well, you can here's how first find a popular book in your niche on Amazon next check out the books table of contents? Each chapter is a potential topic or keyword idea. Finally, pop the chapter titles into your favorite keyword, research tool to see if they get searched for in Google.
Now it's time for a third tip, which is to optimize your title tag for CTR. I probably don't need to tell you that you should include your target keyword in your title tag, but what you might not know is that you also want to optimize your title tag for click-through rate. Why two reasons? First, when you improve your CTR, you get more traffic without needing higher rankings. For example, let's say that you rank number four for your target keyword.
If you double your CTR, you double your traffic. Second, Google recently stated that they use CTR as a ranking signal, and this makes sense, if you think about it, if people click on your result, it sends a clear message to Google that this page is a great result for this keyword and they'll. Give you a ranking, boost bottom line optimize your title tag not just for keywords, but for CTR too I'll.
Show you exactly how to boost your click-through rate later in this article, but for now, let's dive in to tip number four, which is to publish content. That's at least one thousand eight hundred and ninety words remember that ranking factor study that I mentioned earlier well. One of the most interesting findings was that longer content tended to rank better than short content. In fact, we found that the average first page result in Google contained 1890 words.
Yes, this goes against the idea that people online have short attention spans, but the data proves this clearly isn't true, because the fact is this: when you create a high value resource, people will want to read it even if it's really long. For example, I've opposed to my blog called ecommerce SEO the definitive guide. This post is over 5,000 words and it ranks in the top three of Google for my target keyword, ecommerce SEO bottom line.
If you have a page that you really want to rank, make sure it contains at least one thousand eight hundred ninety words of awesome content, let's dive right into tip number five use title tag, modifiers believe it or not, but most of your search engine traffic comes From very long, very specific searches, for example, someone's searching for a new pair of slippers might search for something like this, as you might expect.
Insanely long keywords like this aren't going to show up in any keyword research tool if they don't show up in a tool. How can you possibly optimizer on them? It's easy, just add modifiers to your title tag. Some of my favorite title tag. Modifiers are the current year best review free shipping and checklist. So you want to make your title tags looks something like this with a title tag like this you'll rank for your target keyword, fluffy slippers and dozens of longtail keywords.
Yes, my fluffy slipper just came in the mail with that, it's time for tip number six use keyword, rich URLs. This is a simple one. Whenever you create a URL for one of your pages, make sure it contains your target keyword. For example, here's a page at backlinko optimized around the keyword SEO tools. As you can see, the URL is short, which is the tip I showed you earlier, and you can also see that the URL contains my target keyword.
It's that simple, let's jump into tip number 7, which is to use numbers in your title tag to boost CTR. Remember a few minutes ago when I said that Google uses your site's click-through rate as a ranking factor if lots of people click on your result, it sends a clear message to Google that this page is a great result for this keyword and they'll. Give you a rankings boost. The question is: how do you improve your CTR? One of the easiest ways to get more clicks on your result is to add a number to your title tag.
According to a recent industry study titles with numbers get 36 % more clicks than titles without a number. That's why I make sure to use the number in almost every single one of my titles. Moving right along here, we're already on to tip number 8 use two-step email outreach. I probably don't need to tell you that to rank in Google today, you need to build backlinks, but not just any backlinks whitehat backlinks from authority sites in your industry.
The question is: how do you do it? In my experience? Nothing beats old-fashioned, email, outreach. That said, there's a right and wrong way to do. Email outreach. You see. Most people send out hundreds of spam emails begging for links. In fact, that's what I did back in the day. It didn't work back then, and it definitely doesn't work today. Instead, I recommend two-step email outreach. Let me explain how two-step email outreach works with the real life example.
A backlinko reader named Mike Bernardo was promoting an infographic for one of his clients at first Mike would ask for a link in his initial outreach email, but it wasn't working so he decided to try a two step approach so in Mike's, first email. Instead of asking for a link right off the bat he asked, if the blogger, a journalist would like to see his infographic when they said yes, he followed up with a link pitch and the two-step approach led to 40 % more responses than straight up asking for A link speaking of link building it's time for tip number 9 broken link building broken link building is one of my favorite white hat link building strategies.
Here's how it works first, find a site that you want to get a link from next find a broken link on that site. The easiest way to find broken links is to use the excellent check. My links, Chrome extension, when you find a broken link, look for a piece of content on your site. That would make a good replacement for the dead link. If you don't have something that would make a good replacement feel free to create one finally email, the site owner to let them know about their broken link and when they get back to you pitch your link as a replacement.
That's all there is to it all right. Next up, we have SEO tip number 10, choose keywords with strong commercial intent. Here's a mistake. I see a lot of people make and it's a mistake. I made a lot back in the day. What's the mistake? Choosing keywords that have zero commercial intent, so what does commercial intent mean exactly commercial intent? Is the likelihood that someone's searching for a giving keyword will buy from you? For example, someone searching for premium.
Yoga courses has a much higher commercial intent than someone searching for free yoga articles. Wait. I have to pay for this, I'm not here. Fortunately, you can easily size up a keywords: commercial intent using the Google Keyword planner, the higher the estimated bid that higher the commercial intent bottom line. Yes, a keyword, search volume and competition are important, but before we decide on a keyword, make sure it has at least some commercial intent.
Let's move on to tip number 11, which is the controversial one delete underperforming pages a while back a webmaster trends. Analyst at Google said something very interesting: don't create low quality and no value add pages. We think that it's a waste of resources. The other thing is that you just won't get quality traffic. If you don't get quality traffic, then why are you burning resources on it? In other words, having lots of excess pages on your site is bad for SEO, and that's why I recommend deleting pages on your site that don't bring in any traffic in fact proven calm recently deleted 10,000 pages from their site, and it's one of the main reasons That their organic traffic improved by 88 % in six weeks bottom line delete low quality pages from your site, you're, not getting any traffic anyway, so you have nothing to lose by deleting them.
In fact, in my experience, deleting these pages can help your remaining pages rank better in Google. Now it's time for our first article SEO tip optimize your articles around article keywords, as you probably notice, YouTube dominates Google's first page for so many different keywords. In fact, 45 % of all Google search results contain a YouTube article, but that also means that 55 % of Google's results don't contain a article.
Why is this important? Well, if you're trying to rank your articles in Google, you need to make sure that there are already article results for that keyword. Otherwise, your article is super unlikely to ranking Google so before deciding on a keyword for your article search for that keyword in Google. If you see a YouTube article on the first page great, you just found a article keyword. But if you search for your keyword and don't see a youtube result, then you might want to choose a different keyword to optimize your article around speaking of keywords.
Let's dive into tip number 13 use reddit for keyword. Research reddit is one of my favorite places to find untapped keywords that my competition doesn't know about. Where else can you find a site where people discuss literally every topic on to the Sun? I mean reddit has an entire section of their site, dedicated to otters, otters seriously. So how can you use reddit for keyword, research? Let me walk you through an example.
Let's say that you run a site that sells paleo diet, meal replacement bars. You do a search for Paleo diet in reddit, then check out any subreddits or threads that cover that topic. When you see a topic covered again and again, you have a keyword that you should look into that keyword into your favorite keyword, research tool to see how many people search for that term in Google, rinse and repeat until you have handfuls of Awesome keywords.
Okay, it's time for our second to last tip tip 14 link out to Authority websites want to see something interesting. An SEO agency in the UK recently ran an SEO experiment. They created 10 brand new websites, all optimized around the same made-up keyword file and dosing file. In Dokic violen dosuk, how do you even pronounce that, anyway, the 10 websites were all set up exactly the same way except five of them had one major difference.
They contained outbound links to Authority, websites and sure enough. The five sites with outbound links, ranked above the sites that didn't have any bottom line, link out to Authority websites in every piece of content that you publish, okay, here's our last tip tip number 15 hack Wikipedia for keyword. Research, just like reddit Wikipedia, is a keyword. Research goldmine, here's the exact process that I use to find amazing keywords on Wikipedia step, 1 type in a topic or keyword into Wikipedia.
For example, if your site publishes content about coffee, you'd want to type coffee into Wikipedia search step. Number two is to look at all their articles on Wikipedia that the Wikipedia article links to the anchor text of these links can be great keyword or topic ideas. Finally, for step number three look at the table of contents for that article. These can also reveal amazing keyword ideas that would be hard to find otherwise did you learn some cool new stuff in this article then make sure to subscribe to my youtube blog right now.