With holiday shopping season in full swing, being able to better optimize campaigns for in-store shoppers means the opportunity to catch searchers when they’re ready to buy.

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Original source: http://feeds.searchengineland.com/~r/searchengineland/~3/9HpQpaus0lQ/google-adds-smart-bidding-for-store-sales-to-optimize-bids-for-offline-transactions-375812