What makes text ads memorable? Contributor Purna Virji looks at ways to keep text ads fresh and top of mind by optimizing ad targeting and implementing ad extensions.
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Original source: http://feeds.searchengineland.com/~r/searchengineland/~3/yvv-3_yx-Ow/forget-me-not-3-steps-to-make-your-ppc-ads-more-memorable-303714