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The demonstration starts at 3:38

We are excited to announce custom field integration for the Divi Email Optin Module and for Bloom. You can now add custom input fields of various types and collect new pieces of information from your email subscribers when they opt in to your list. This data can then be used for list segmentation and email automation, as well as for recording GDPR consent.

Our products have also received several additional updates to help you more easily comply with the GDPR and other data privacy regulations. Our goal is to provide our customers with the tools they need to feel comfortable with the way they comply with the GDPR, but we don’t recommend rushing into using these options without first considering why you are using them.

Ultimately it’s up to you, and it will depend on the way you are using the data you collect.

Read the article here: https://www.elegantthemes.com/blog/theme-releases/introducing-custom-fields-integration-for-all-divi-email-providers-and-new-gdpr-compliance-options