New SERP features in the US will soon be rolled out globally and involves the use of inputs and tools that we wouldn’t normally associate with SEO: product feeds through Google’s Merchant Center and Manufacturer Center.

Please visit Search Engine Land for the full article.

Original source: http://feeds.searchengineland.com/~r/searchengineland/~3/qjE5GKoj9H4/beyond-conventional-seo-unravelling-the-mystery-of-the-organic-product-carousel-321227