It may be possible to run a business in 2018 without doing search engine optimization, but doing so exposes you to risks and leaves money on the table.
Please visit Search Engine Land for the full article.
Original source: http://feeds.searchengineland.com/~r/searchengineland/~3/pO6VDj3XEWI/5-ways-ignoring-seo-could-affect-your-bottom-line-306780