Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/sdHxF1HMla0/marketers-need-know-addressable-tv-olv-278624

As the population ages, the folks with the spending power are more likely to watch TV in non-traditional ways. Contributor Justin Freid explains how marketers can tap into this audience with online video and addressable TV.

The post What marketers need to know about addressable TV and OLV…

Please visit Search Engine Land for the full article.