Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/z6gQpTNpgks/vicious-cycle-roas-targets-killing-business-287275

While many companies focus on return on ad spend (ROAS) as their primary KPI for search, columnist Andreas Reiffen believes that ROAS targets can often inhibit growth and new customer acquisition.

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