Read the full story http://feeds.searchengineland.com/~r/searchengineland/~3/HAga8ivrXP0/nitty-gritty-paid-search-account-health-check-part-2-284055

In Part 2 of her two-part series, columnist Amy Bishop continues sharing tips that will help you uncover optimization opportunities within your PPC accounts.

The post The nitty-gritty paid search account health check: Part 2 appeared first on Search Engine Land.

Please visit Search Engine Land for the full article.