13 uses for keyword research to help you win in the search engines

Google may have shifted its focus from keywords to “entities” in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process. The post 13 uses for keyword research to help you win in...

How Google uses machine learning in their search algorithms

Gary Illyes of Google tells us Google may use machine learning to aggregate signals together for better search quality, and with RankBrain. The post How Google uses machine learning in their search algorithms appeared first on Search Engine Land. Please visit Search...

How Woo uses content as part of the sales process

There are a ton of ways your store to convince shoppers to make a purchase. Well-rounded product pages, quality copywriting, targeted social media advertising, emails — they’ll all get the job done. But some of your potential customers might not be ready to make a...
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