Link campaigns: Strategy development and review

Whether you’re planning to pursue links in 2017 or continue an existing link-building project, columnist Andrew Dennis reminds us that December is an ideal month to review your link campaign strategy. The post Link campaigns: Strategy development and review...

Microsoft debuts brilliant Cortana SDK strategy

The strategy potentially means that Cortana will show up on many more devices and device types than if it Microsoft had simply copied Echo. The post Microsoft debuts brilliant Cortana SDK strategy appeared first on Search Engine Land. Please visit Search Engine Land...

Connect audience insight to your SEO strategy

Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. The post Connect audience insight to your SEO strategy appeared first on...

Multi-location local SEO strategy: domain structure

How should brands with multiple brick-and-mortar locations structure their web properties? Columnist Andrew Beckman weighs in. The post Multi-location local SEO strategy: domain structure appeared first on Search Engine Land. Please visit Search Engine Land for the...

Local SEO in 2017 and beyond: managed strategy vs. automation

There are many great software options for automating local search tasks, but columnist Andrew Beckman argues that a human-managed approach may still be necessary to see results. The post Local SEO in 2017 and beyond: managed strategy vs. automation appeared first on...
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