Columnist Aaron Levy, a big advocate of PPC segmentation, discusses the pros and cons of device-specific AdWords campaigns and shares tips on how to get started. The post Should you create device-specific PPC campaigns? appeared first on Search Engine Land. Please...
Understanding the impact of machine learning will be crucial to adjusting our search marketing strategies — but probably not in the way you think. Columnist Dave Davies explains. The post What the heck is machine learning, and why should I care? appeared first...
Could SEO benefit from a collaborative effort to establish industry standards for SEO software? Contributor Michael King discusses the value this would have — as well as the challenges it would present. The post How and why the SEO tools industry should develop...
The AdWords Help documentation recommends that advertisers not add top-performing queries from Dynamic Search Ads (DSAs) as keywords. Columnist Andy Taylor explores whether that recommendation makes sense. The post Google’s shaky pitch for why advertisers should let...
Columnist Michelle Cruz outlines some recent developments in Bing Ads and makes the case for this cost-effective PPC platform. The post 5 reasons advertisers should NOT ignore Bing Ads appeared first on Search Engine Land. Please visit Search Engine Land for the full...
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